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The Waterside Ikoyi

Boats, water, class, beautiful people and a good time. That was the design brief when we were approached to brand a luxury boat club & lounge in Nigeria. No special problems to solve. No complex math and algorithms, just make a really cool brand. Have fun. 

Defining the product

Well, we know it is boats, water, fun and luxury. So we start our research from there.

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Idea exploration

As always, so so many concepts were explored. And we zeroed in on a few that led us to a final one.

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And the winner is

Well, this guy. Simple but imposing, easy to read and remember. Using simplicity to convey unparalleled class.

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Of course there are rules

And that is why brand manuals exist. So we made one for this too.

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Gorgeous

Dj Play me Ocean by Frank Ocean!

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Some champagne for the water

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